Academic Index Last updated: June 08, 2026

80 Best Universities in Pakistan for Marketing

If you are looking to study Marketing in Pakistan, our index highlights the top 80 domain-leading institutions. To determine these leaders, we isolated 447.7K specialized research publications which collectively generated 7.27M citations. This targeted approach bypasses general university reputation, directly revealing the strongest programs.

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1

Rawalpindi

Pir Mehr Ali Shah Arid Agriculture University

For Marketing

#939 in Asia #2453 in the World

51% Acceptance

1,411 Enrollment

1979 Founded

2

Karachi

KASB Institute of Technology

For Marketing

#1994 in Asia #4678 in the World

30% Acceptance

2,500 Enrollment

1999 Founded

3

Gujrat

University of Gujrat

For Marketing

#1307 in Asia #3266 in the World

78% Acceptance

10,000 Enrollment

2004 Founded

4

Muzaffarabad

University of Azad Jammu and Kashmir

For Marketing

#1627 in Asia #3918 in the World

38% Acceptance

10,000 Enrollment

1980 Founded

5

Karachi

Shaheed Zulfiqar Ali Bhutto Institute of Science and Technology

For Marketing

#568 in Asia #1730 in the World

10% Acceptance

1,937 Enrollment

1995 Founded

6

Lahore

Lahore College for Women University

For Marketing

#1469 in Asia #3626 in the World

59% Acceptance

34,404 Enrollment

1922 Founded

7

Islamabad

For Marketing

#1094 in Asia #2783 in the World

30% Acceptance

21,000 Enrollment

2002 Founded

8

Quetta

Balochistan University of Information Technology, Engineering and Management Sciences

For Marketing

#1470 in Asia #3628 in the World

20% Acceptance

7,033 Enrollment

2002 Founded

9

Karachi

Karachi School for Business and Leadership

For Marketing

#1740 in Asia #4142 in the World

15% Acceptance

2,500 Enrollment

2010 Founded

10

Gilgit

Karakurum International University

For Marketing

#1932 in Asia #4569 in the World

72% Acceptance

8,035 Enrollment

2002 Founded

11

Multan

Bahauddin Zakariya University

For Marketing

#405 in Asia #1340 in the World

43% Acceptance

10,000 Enrollment

1975 Founded

12

Karachi

Institute of Business Administration

For Marketing

#1334 in Asia #3342 in the World

51% Acceptance

1,937 Enrollment

1955 Founded

13

Lahore

University of Central Punjab

For Marketing

#970 in Asia #2530 in the World

66% Acceptance

34,404 Enrollment

2002 Founded

14

Islamabad

Riphah International University

For Marketing

#801 in Asia #2206 in the World

62% Acceptance

34,404 Enrollment

1995 Founded

15

Quetta

University of Balochistan

For Marketing

#1490 in Asia #3662 in the World

10% Acceptance

7,697 Enrollment

1970 Founded

16

Karachi

DHA Suffa University

For Marketing

#1962 in Asia #4618 in the World

30% Acceptance

6,000 Enrollment

2012 Founded

17

Faisalabad

National Textile University

For Marketing

#1263 in Asia #3169 in the World

36% Acceptance

7,033 Enrollment

1954 Founded

18

Mirpur

Mirpur University of Science and Technology

For Marketing

#1949 in Asia #4600 in the World

67% Acceptance

7,033 Enrollment

2008 Founded

19

Karachi

NED University of Engineering and Technology

For Marketing

#1308 in Asia #3267 in the World

37% Acceptance

7,033 Enrollment

1921 Founded

20

Lahore

University of Education – Pakistan

For Marketing

#1192 in Asia #3006 in the World

88% Acceptance

10,000 Enrollment

2002 Founded

21

Islamabad

National University of Computer and Emerging Sciences

For Marketing

#838 in Asia #2281 in the World

13% Acceptance

6,000 Enrollment

1980 Founded

22

Peshawar

Abasyn University

For Marketing

#2100 in Asia #4879 in the World

72% Acceptance

5,000 Enrollment

2007 Founded

23

Karachi

Karachi Institute of Economics and Technology

For Marketing

#1736 in Asia #4138 in the World

69% Acceptance

6,000 Enrollment

1997 Founded

24

Faisalabad

Government College University, Faisalabad

For Marketing

#741 in Asia #2093 in the World

35% Acceptance

5,000 Enrollment

2002 Founded

25

Mingora

University of Swat

For Marketing

#2025 in Asia #4726 in the World

68% Acceptance

1,411 Enrollment

2010 Founded

26

Karachi

University of Karachi

For Marketing

#600 in Asia #1794 in the World

18% Acceptance

5,000 Enrollment

1950 Founded

27

Wah Cantt

University of Wah

For Marketing

#2135 in Asia #4969 in the World

59% Acceptance

10,000 Enrollment

2005 Founded

28

Lahore

Forman Christian College

For Marketing

#1732 in Asia #4130 in the World

30% Acceptance

34,404 Enrollment

1864 Founded

29

Islamabad

Bahria University

For Marketing

#631 in Asia #1863 in the World

60% Acceptance

21,000 Enrollment

2000 Founded

30

Peshawar

Sarhad University of Science and Information Technology

For Marketing

#2099 in Asia #4878 in the World

68% Acceptance

34,404 Enrollment

2001 Founded

31

Karachi

Mohammad Ali Jinnah University

For Marketing

#975 in Asia #2540 in the World

100% Acceptance

6,000 Enrollment

1998 Founded

32

Dhodial

Hazara University

For Marketing

#1339 in Asia #3348 in the World

21% Acceptance

5,000 Enrollment

2002 Founded

33

Mardan

Abdul Wali Khan University Mardan

For Marketing

#1373 in Asia #3420 in the World

40% Acceptance

5,000 Enrollment

2009 Founded

34

Jamshoro

University of Sindh

For Marketing

#1046 in Asia #2682 in the World

36% Acceptance

10,000 Enrollment

1947 Founded

35

Topi

Ghulam Ishaq Khan Institute of Engineering Sciences and Technology

For Marketing

#1409 in Asia #3500 in the World

15% Acceptance

7,033 Enrollment

1993 Founded

36

Lahore

University of Lahore

For Marketing

#525 in Asia #1636 in the World

100% Acceptance

34,404 Enrollment

1999 Founded

37

Islamabad

International Islamic University, Islamabad

For Marketing

#380 in Asia #1289 in the World

30% Acceptance

21,296 Enrollment

1980 Founded

38

Peshawar

Shaheed Benazir Bhutto Women University

For Marketing

#2145 in Asia #4991 in the World

63% Acceptance

8,035 Enrollment

2004 Founded

39

Karachi

Indus University, Pakistan

For Marketing

#1818 in Asia #4317 in the World

59% Acceptance

7,033 Enrollment

2012 Founded

40

Dera Ismail Khan

Gomal University

For Marketing

#1473 in Asia #3631 in the World

25% Acceptance

5,000 Enrollment

1974 Founded

41

Lahore

Lahore Leads University

For Marketing

#1796 in Asia #4260 in the World

33% Acceptance

2,500 Enrollment

2011 Founded

42

Jamshoro

Mehran University of Engineering and Technology

For Marketing

#956 in Asia #2493 in the World

20% Acceptance

7,033 Enrollment

1963 Founded

43

Taxila

HITEC University

For Marketing

#2111 in Asia #4904 in the World

53% Acceptance

2007 Founded

44

Lahore

Lahore University of Management Sciences

For Marketing

#390 in Asia #1316 in the World

20% Acceptance

21,296 Enrollment

1985 Founded

45

Islamabad

National University of Sciences and Technology

For Marketing

#366 in Asia #1249 in the World

26% Acceptance

7,033 Enrollment

1991 Founded

46

Peshawar

Islamia College Peshawar

For Marketing

#1919 in Asia #4539 in the World

46% Acceptance

10,000 Enrollment

1913 Founded

47

Karachi

Jinnah University for Women

For Marketing

#1612 in Asia #3874 in the World

60% Acceptance

34,404 Enrollment

1998 Founded

48

Chakdara

University of Malakand

For Marketing

#1237 in Asia #3110 in the World

30% Acceptance

10,000 Enrollment

2001 Founded

49

Lahore

National College of Business Administration and Economics

For Marketing

#1266 in Asia #3177 in the World

70% Acceptance

2,500 Enrollment

1994 Founded

50

Islamabad

Foundation University Islamabad

For Marketing

#1655 in Asia #3974 in the World

50% Acceptance

8,000 Enrollment

2002 Founded

51

Taxila

University of Engineering and Technology, Taxila

For Marketing

#1234 in Asia #3101 in the World

20% Acceptance

1975 Founded

52

Lahore

University of Engineering and Technology, Lahore

For Marketing

#637 in Asia #1876 in the World

29% Acceptance

7,033 Enrollment

1962 Founded

53

Islamabad

COMSATS Institute of Information Technology

For Marketing

#147 in Asia #672 in the World

100% Acceptance

10,000 Enrollment

2000 Founded

54

Peshawar

University of Engineering and Technology, Peshawar

For Marketing

#1302 in Asia #3258 in the World

10% Acceptance

7,033 Enrollment

1952 Founded

55

Karachi

Sir Syed University of Engineering and Technology

For Marketing

#1853 in Asia #4395 in the World

14% Acceptance

225 Enrollment

1993 Founded

56

Bannu

University of Science and Technology, Bannu

For Marketing

#598 in Asia #1791 in the World

25% Acceptance

7,033 Enrollment

2005 Founded

57

Lahore

Kinnaird College for Women

For Marketing

#2021 in Asia #4722 in the World

34% Acceptance

7,697 Enrollment

1913 Founded

58

Islamabad

National Defence University

For Marketing

#2005 in Asia #4694 in the World

76% Acceptance

2,500 Enrollment

1963 Founded

59

Sukkur

Sukkur Institute of Business Administration

For Marketing

#820 in Asia #2242 in the World

14% Acceptance

6,000 Enrollment

1994 Founded

60

Lahore

University of the Punjab

For Marketing

#258 in Asia #1013 in the World

25% Acceptance

34,404 Enrollment

1882 Founded

61

Hyderabad

Isra University

For Marketing

#2000 in Asia #4686 in the World

30% Acceptance

8,006 Enrollment

1997 Founded

62

Peshawar

University of Peshawar

For Marketing

#1197 in Asia #3013 in the World

30% Acceptance

10,000 Enrollment

1950 Founded

63

Karachi

Sindh Madresatul Islam University

For Marketing

#1887 in Asia #4467 in the World

29% Acceptance

1,937 Enrollment

2012 Founded

64

Bahawalpur

Islamia University of Bahawalpur

For Marketing

#377 in Asia #1281 in the World

88% Acceptance

10,000 Enrollment

1925 Founded

65

Lahore

Lahore School of Economics

For Marketing

#1119 in Asia #2841 in the World

68% Acceptance

2,500 Enrollment

1993 Founded

66

Islamabad

Pakistan Institute of Engineering and Applied Sciences

For Marketing

#2042 in Asia #4754 in the World

13% Acceptance

7,033 Enrollment

1967 Founded

67

Sargodha

University of Sargodha

For Marketing

#707 in Asia #2026 in the World

27% Acceptance

5,000 Enrollment

2002 Founded

68

Kohat

Kohat University of Science and Technology

For Marketing

#1773 in Asia #4211 in the World

25% Acceptance

5,000 Enrollment

2001 Founded

69

Haripur

University of Haripur

For Marketing

#1589 in Asia #3827 in the World

30% Acceptance

1,411 Enrollment

2008 Founded

70

Nawabshah

Shaheed Benazir Bhutto University, Shaheed Benazirabad

For Marketing

#1727 in Asia #4119 in the World

74% Acceptance

7,697 Enrollment

2012 Founded

71

Karachi

Hamdard University

For Marketing

#1575 in Asia #3805 in the World

15% Acceptance

34,404 Enrollment

1991 Founded

72

Lahore

Information Technology University

For Marketing

#475 in Asia #1509 in the World

55% Acceptance

6,000 Enrollment

2013 Founded

73

Islamabad

Pakistan Institute of Development Economics

For Marketing

#1885 in Asia #4462 in the World

46% Acceptance

2,500 Enrollment

1957 Founded

74

Rawalpindi

Fatima Jinnah Women University

For Marketing

#1435 in Asia #3556 in the World

68% Acceptance

8,035 Enrollment

1998 Founded

75

Khairpur

Shah Abdul Latif University

For Marketing

#1454 in Asia #3600 in the World

25% Acceptance

7,697 Enrollment

1987 Founded

76

Gulshan Town

Federal Urdu University of Arts, Sciences and Technology

For Marketing

#1668 in Asia #4003 in the World

45% Acceptance

13,000 Enrollment

2002 Founded

77

Nawabshah

Quaid-e-Awam University of Engineering, Science and Technology

For Marketing

#1858 in Asia #4406 in the World

67% Acceptance

7,033 Enrollment

1974 Founded

78

Karachi

Iqra University

For Marketing

#310 in Asia #1129 in the World

60% Acceptance

1,937 Enrollment

1998 Founded

79

Lahore

University of Management and Technology – Lahore

For Marketing

#457 in Asia #1480 in the World

60% Acceptance

21,296 Enrollment

1990 Founded

80

Islamabad

National University of Modern Languages

For Marketing

#1173 in Asia #2951 in the World

72% Acceptance

2,500 Enrollment

1970 Founded